Press Release
- Date:
- Tuesday, June 08, 2004
- Contact:
- David Peikin
- Phone:
- (301) 918-0818
- Email:
- G1@schwartz-pr.com
Advanstar Communications Selects Group 1's MOVE@@em@@fast@@/em@@ Software Solution to Track and Update Customer Address Information
Worldwide Business Information Company An Early Adopter of Group 1's Newest Direct Marketing Software Solution
Lanham, MD — Group 1 Software (Nasdaq: GSOF) today announced that leading publisher Advanstar Communications has selected Group 1's MOVEfast software solution. MOVEfast enables organizations to access the address changes of the over 44 million households and businesses that move domestically each year. Advanstar, an existing customer of Group 1's direct marketing applications, will be using MOVEfast to update the addresses of individuals that subscribe to its business publications.
“We have been very happy using Group 1's technology in our direct marketing operations and have found Group 1's technology to be reliable and robust,” said Ken Harmer, senior software engineer at Advanstar Communications. “Implementing MOVEfast will enable us to reduce both our returned mail and our manual address change service (ACS) fees.”
MOVEfast verifies a given address and checks to see if it is in the NCOALink™ database, thereby supporting the USPS® (United States Postal Service®) National Change of Address (NCOA) program using NCOALink technology. MOVEfast incorporates Group 1's industry-leading CODE-1 Plus, a CASS Certified™ (Coding Accuracy Support System) software solution that provides address validation, correction and standardization. By standardizing address information before accessing the NCOA database, organizations can accurately identify matches against the database.
“We are greatly pleased that Advanstar has extended its relationship with us by licensing MOVEfast,” said Bob Bowen, CEO of Group 1 Software. “Advanstar joins a number of leading organizations that have licensed MOVEfast since its introduction this spring. Using this innovative software solution, organizations can maintain important customer relationships, qualify for postal discounts and reduce costs from wasted mailings. Advanstar's selection of MOVEfast underscores the value of this solution to the over 2,000 organizations in the United States that rely on Group 1 to maximize the value of their customer and prospect information.”
About Group 1:
Group 1 Software (Nasdaq: GSOF ) is a leading provider of solutions that help over 3,000 organizations worldwide maximize the value of their customer and other data. Group 1 provides industry-leading technologies that allow businesses to cleanse and enrich their corporate data, generate personalized customer communications and integrate and deliver data across the enterprise. These technologies are essential components of enterprise applications including customer relationship management (CRM), enterprise resource planning (ERP) and business intelligence systems. Founded in 1982 and headquartered in Lanham, Maryland, Group 1 offers solutions utilized by leaders in the financial services, banking, GIS/mapping, retail, telecommunications, utilities, insurance and other industries. The company's customer base includes such recognized names as Entergy, GEICO, L.L. Bean, MapQuest, QVC, Siemens, Wal-Mart and Wells Fargo. For more information about Group 1, visit the company's Web site at http://www.g1.com.
About Advanstar Communications:
Based in New York, NY, Advanstar Communications Inc. (http://www.advanstar.com) is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar has 100 business magazines and directories, 72 tradeshows and conferences, numerous Web sites, and a wide range of print and electronic direct marketing, database and reference products and services. Advanstar serves targeted market sectors in the automotive, beauty, e-learning, call center, digital media, entertainment/ marketing, healthcare, fashion & apparel, pharmaceuticals, powersports, science, telecommunications and travel/ hospitality industries. The Company has roughly 1,400 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia.